Strategi Meningkatkan Penjualan Pada Usaha Mikro Kecil dan Menengah (UMKM) Melalui TikTok Di Kecamatan Cimanggis Kota Depok

Authors

  • Rizki Plasnajaya STIE MBI
  • Anugerah Dachi
  • Nugroho Adi Setyawan
  • Indra Yoga Pratama
  • Maysaroh
  • li Aulia
  • Susilawati
  • Siti Khonifah

Abstract

TikTok has quickly emerged as a popular social media platform, especially among younger
demographics. With its short-form video format and viral trends, TikTok presents a unique
opportunity for businesses, including UMKM, to reach a wider audience and engage with customers
in a more interactive way. In this section, we will explore the potential benefits of using TikTok as a
marketing platform for UMKM in Indonesia and discuss strategies for effectively leveraging this
platform to drive growth and success. By harnessing the power of TikTok, UMKM in Indonesia can
increase brand awareness, drive traffic to their websites or stores, and ultimately boost sales. The
platform's algorithm also allows for content to go viral quickly, providing businesses with the
potential to reach millions of users in a short amount of time. With the right approach and creative
content, UMKM can truly capitalize on TikTok's popularity and grow their business sustainably in
the competitive market

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Published

2024-12-11